Creators
Link in bio for Amazon influencers and Associates
Amazon storefront or link in bio? How the Influencer Program and Associates differ, what tracking IDs can't show, and how to see Amazon sales per video.
Updated
Amazon creators usually have two things to choose between: an Amazon storefront and a link-in-bio page. The storefront is a good shop for Amazon products. A link in bio can hold the storefront plus everything else, and it can tell you which video sold what, which Amazon's reports can't do on their own. Most creators who post video end up using both.
Influencer Program vs. Associates
These two get confused often, so here is the short version.
Amazon Associates is Amazon's affiliate program. You create links that carry your store ID and earn a commission on qualifying purchases. Anyone with a website, app or social account can apply. New accounts are reviewed after they make their first sales; Amazon has required three qualifying sales within 180 days of signing up.
The Amazon Influencer Program is an extension of Associates for social media creators. Amazon describes eligibility in terms of your YouTube, Instagram, TikTok, Facebook or Pinterest presence. Approved influencers get a storefront at amazon.com/shop/yourname, where they build idea lists and post videos. Influencers can also earn onsite commissions when shoppers watch their videos on Amazon product pages. Purchases through your storefront earn standard Associates commission, so the storefront itself doesn't pay a higher rate.
Influencers still have an Associates account behind the scenes, so you can create normal product links as well as sharing your storefront.
Storefront or link in bio
| Amazon storefront | Link-in-bio page | |
|---|---|---|
| Products from other retailers | No | Yes |
| Brand deals, newsletter, other links | No | Yes |
| Sales by video | No | Yes, if it receives sale data |
| Shoppers stay on Amazon | Yes | They reach Amazon in one tap |
| Onsite video commissions | Yes | Not applicable |
A simple setup: make your storefront one link on your page, labeled clearly as Amazon, with individual product links beside it for the items you mention most.
What tracking IDs can and can't do
Associates lets you create several tracking IDs, and Amazon's reports break earnings down by them. Some creators make one per channel, or even one per video.
That works until it doesn't. You have to create each ID by hand, remember to use the right one in every link, and you still only see totals per ID. You can't see that a sale came from someone who watched Tuesday's video on TikTok and clicked the third link.
How Vyrl ties Amazon sales to videos
Amazon has no postbacks, so Vyrl uses Amazon's own report instead.
- Add your Amazon product links to your Vyrl page. Use your normal store ID and leave out the
ascsubtagparameter, because Vyrl adds it on every click with its own click ID. - Give each video a word, like
vyrl.at/yourname/storm, and say it on camera or put it in the description. Use share links such asvyrl.at/yourname/ttfor each place you post your page. - Download the Earnings report (CSV) from Associates Central and upload it in Vyrl. Each row is matched to a click by its Sub Tag column, so the commission lands on the right video, link and place.
- Upload again whenever you like. Re-importing the same report doesn't double count.
Share only Vyrl addresses. A raw Amazon link skips Vyrl, so the sale can't be matched to a click. Full walkthrough: Amazon Associates sales by video.
Two Amazon rules worth knowing. Amazon's operating agreement says you can't use link shorteners in a way that makes it unclear the link goes to Amazon, so name Amazon in the link's title on your page. And Associates must show the statement "As an Amazon Associate I earn from qualifying purchases." The FTC also expects a disclosure in the video itself (FTC: Disclosures 101).
What you'll see
After an upload, the dashboard shows Amazon commission next to your other networks, broken down by video, link and place, with earnings per click (EPC) for each. A video with 400 clicks and $60 in Amazon commission earns $0.15 per click. If another video earns $0.02 per click on the same products, the difference is in how you presented them, not the products.
Sales from networks with postbacks show up live. Amazon numbers update when you upload a new report.
What Vyrl doesn't do
- It doesn't receive Amazon sales in real time. Amazon only provides reports, and you upload them.
- It can't see onsite commissions or purchases from people who found your storefront while browsing Amazon. Those never pass through your Vyrl links.
- It doesn't replace Associates Central. Amazon decides what qualifies, handles returns and pays you.
- It doesn't sell your own digital products with a checkout.
Pricing
Free forever for one page, unlimited links and click analytics by link and source. Revenue per video, affiliate postbacks, the AI assistant and the daily revenue email are on the Creator plan: $4/month, or $3.20/month billed yearly in the US, and less in many countries. You keep 100% of your commission. See pricing.
Questions
What is the difference between the Amazon Influencer Program and Amazon Associates?
Associates is Amazon's affiliate program, where you earn from qualifying purchases made through your links. The Influencer Program is an extension of Associates for social media creators that adds a storefront on Amazon and the option to earn from videos shown on Amazon itself.
Should I use my Amazon storefront as my link in bio?
Only if you sell nothing but Amazon products and don't need to know which video sold what. A link-in-bio page can hold your storefront, other retailers and brand deals, and can credit each sale to a video.
Can Amazon tracking IDs show sales per video?
Only if you make a separate tracking ID for every video and use it everywhere that video is shared. In practice most creators run out of patience long before they run out of videos.
Why don't my Amazon sales show up right away?
Amazon doesn't send postbacks, so sales arrive when you download a report from Associates Central and upload it. Report data also lags behind real time.